OTT penetration rate Saudi Arabia 2017-2020, by generation

Published by Salma Saleh, Feb 17, 2023
Over-the-top (OTT) media penetration rate in Saudi Arabia in 2020 was about 53 percent among millennials. The total advertising expenditure in the Middle East and North Africa (MENA) region fell by 22 percent in 2020.

Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by generation

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Release date

May 2021

Region

Saudi Arabia

Survey time period

2017 to 2020

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Topics

Media industry in Saudi ArabiaSmartphone market in MENAMobile internet usage in MENADigital advertising in the Middle East and North AfricaSocial media usage in Saudi Arabia
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