Forecasts showed that the total luxury consumption in China would reach 266 billion yuan in 2021, and more than 80 percent of the total consumption was contributed by top luxury consumers and high luxury consumers. Low luxury spenders, referring to consumers who spent less than 10,000 yuan a year on luxury goods, accounted for 55 percent of the total luxury consumer population but only contributed to seven percent of the total sales.
Forecasted distribution of total spending on luxury goods in China in 2021, by type of luxury consumers
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Oliver Wyman. (November 10, 2021). Forecasted distribution of total spending on luxury goods in China in 2021, by type of luxury consumers [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1274128/china-breakdown-of-luxury-goods-consumption-by-luxury-consumer-type/
Oliver Wyman. "Forecasted distribution of total spending on luxury goods in China in 2021, by type of luxury consumers." Chart. November 10, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1274128/china-breakdown-of-luxury-goods-consumption-by-luxury-consumer-type/
Oliver Wyman. (2021). Forecasted distribution of total spending on luxury goods in China in 2021, by type of luxury consumers. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1274128/china-breakdown-of-luxury-goods-consumption-by-luxury-consumer-type/
Oliver Wyman. "Forecasted Distribution of Total Spending on Luxury Goods in China in 2021, by Type of Luxury Consumers." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1274128/china-breakdown-of-luxury-goods-consumption-by-luxury-consumer-type/
Oliver Wyman, Forecasted distribution of total spending on luxury goods in China in 2021, by type of luxury consumers Statista, https://www.statista.com/statistics/1274128/china-breakdown-of-luxury-goods-consumption-by-luxury-consumer-type/ (last visited January 08, 2025)
Forecasted distribution of total spending on luxury goods in China in 2021, by type of luxury consumers [Graph], Oliver Wyman, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1274128/china-breakdown-of-luxury-goods-consumption-by-luxury-consumer-type/