Over-the-top (OTT) media penetration rate in Saudi Arabia in 2020 was about 54 percent among males and 39 percent for females. The total advertising expenditure in the Middle East and North Africa (MENA) region fell by 22 percent in 2020.
Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by gender
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Ipsos. (May 17, 2021). Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1274123/saudi-arabia-ott-penetration-rate-by-gender/
Ipsos. "Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by gender." Chart. May 17, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1274123/saudi-arabia-ott-penetration-rate-by-gender/
Ipsos. (2021). Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1274123/saudi-arabia-ott-penetration-rate-by-gender/
Ipsos. "Over-the-top Media Penetration Rate in Saudi Arabia from 2017 to 2020, by Gender." Statista, Statista Inc., 17 May 2021, https://www.statista.com/statistics/1274123/saudi-arabia-ott-penetration-rate-by-gender/
Ipsos, Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by gender Statista, https://www.statista.com/statistics/1274123/saudi-arabia-ott-penetration-rate-by-gender/ (last visited October 02, 2024)
Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by gender [Graph], Ipsos, May 17, 2021. [Online]. Available: https://www.statista.com/statistics/1274123/saudi-arabia-ott-penetration-rate-by-gender/