In the first quarter of 2021, smartphones with the ultra premium price range took the largest share in the Taiwanese smartphone market, accounting for 26 percent of shipments. The introduction of Apple's 5G rage drove the expansion of the ultra premium segment, which increased by 8.5 percentage points in a year-on-year comparison.
Distribution of price segments in the smartphone market in Taiwan in 1st quarter of 2020 and 1st quarter of 2021
Characteristic
Ultra low-end (under 100 USD)
Low-end (100 USD to 200 USD)
Mid-range (200 USD to 400 USD)
Mid- to high-end (400 USD to 600 USD)
High-end (600 USD to 800 USD)
Premium (800 USD to 1,000 USD
Ultra premium (more than 1,000 USD)
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IDC. (June 15, 2021). Distribution of price segments in the smartphone market in Taiwan in 1st quarter of 2020 and 1st quarter of 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1274119/taiwan-share-of-the-smartphone-market-by-price-segment/
IDC. "Distribution of price segments in the smartphone market in Taiwan in 1st quarter of 2020 and 1st quarter of 2021." Chart. June 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1274119/taiwan-share-of-the-smartphone-market-by-price-segment/
IDC. (2021). Distribution of price segments in the smartphone market in Taiwan in 1st quarter of 2020 and 1st quarter of 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1274119/taiwan-share-of-the-smartphone-market-by-price-segment/
IDC. "Distribution of Price Segments in The Smartphone Market in Taiwan in 1st Quarter of 2020 and 1st Quarter of 2021." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1274119/taiwan-share-of-the-smartphone-market-by-price-segment/
IDC, Distribution of price segments in the smartphone market in Taiwan in 1st quarter of 2020 and 1st quarter of 2021 Statista, https://www.statista.com/statistics/1274119/taiwan-share-of-the-smartphone-market-by-price-segment/ (last visited August 24, 2024)
Distribution of price segments in the smartphone market in Taiwan in 1st quarter of 2020 and 1st quarter of 2021 [Graph], IDC, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1274119/taiwan-share-of-the-smartphone-market-by-price-segment/