Over-the-top (OTT) media penetration rate in Saudi Arabia in 2020 was about 47 percent, compared to about 53 percent in the United Arab Emirates (UAE). The total advertising expenditure in the Middle East and North Africa (MENA) region fell by 22 percent in 2020.
Over-the-top media penetration rate in the Middle East and North Africa region from 2017 to 2020, by country
Characteristic
Saudi Arabia
UAE
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Ipsos. (May 17, 2021). Over-the-top media penetration rate in the Middle East and North Africa region from 2017 to 2020, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1274113/mena-ott-penetration-rate-by-country/
Ipsos. "Over-the-top media penetration rate in the Middle East and North Africa region from 2017 to 2020, by country." Chart. May 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1274113/mena-ott-penetration-rate-by-country/
Ipsos. (2021). Over-the-top media penetration rate in the Middle East and North Africa region from 2017 to 2020, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1274113/mena-ott-penetration-rate-by-country/
Ipsos. "Over-the-top Media Penetration Rate in The Middle East and North Africa Region from 2017 to 2020, by Country." Statista, Statista Inc., 17 May 2021, https://www.statista.com/statistics/1274113/mena-ott-penetration-rate-by-country/
Ipsos, Over-the-top media penetration rate in the Middle East and North Africa region from 2017 to 2020, by country Statista, https://www.statista.com/statistics/1274113/mena-ott-penetration-rate-by-country/ (last visited July 22, 2024)
Over-the-top media penetration rate in the Middle East and North Africa region from 2017 to 2020, by country [Graph], Ipsos, May 17, 2021. [Online]. Available: https://www.statista.com/statistics/1274113/mena-ott-penetration-rate-by-country/