Main information sources Korean skincare products among consumers Taiwan 2021

Published by
Xin Ou,
Feb 23, 2024
In a July 2021 survey conducted by Rakuten Insight, social media beauty influencers were the primary source of information on the latest Korean beauty skincare products among around 63 percent of respondents in Taiwan. Another primary information source that the respondents used was online advertisements.

Main information sources on the latest Korean beauty skincare products and trends among consumers in Taiwan as of July 2021

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Release date

October 2021

Region

Taiwan

Survey time period

July 8 to July 30, 2021

Number of respondents

4,136 respondents

Age group

16 years and older

Special properties

Taiwanese consumers

Method of interview

Online survey

Supplementary notes

Original question: Where do you usually get information on the latest Korean Beauty skincare products and trends from?

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