Main information sources Korean skincare products among consumers China 2021

Published by
Xin Ou,
Feb 23, 2024
In a July 2021 survey conducted by Rakuten Insight, social media beauty influencers were the primary source of information on the latest Korean beauty skincare products among around 74 percent of respondents in China. Another primary information source that the respondents used was recommendations from family and friends.

Main information sources on the latest Korean beauty skincare products and trends among consumers in China as of 2021

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Release date

October 2021

Region

China

Survey time period

July 8 to July 30, 2021

Number of respondents

2,482 respondents

Age group

16 years and older

Special properties

Chinese consumers

Method of interview

Online survey

Supplementary notes

Original question: Where do you usually get information on the latest Korean Beauty skincare products and trends from?

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