Household appliances online consumption index in Russia 2020-2021, by city

Published by A. Melkadze, Nov 22, 2022
Krasnodar was the city in Russia with the highest online consumption index of household appliances and electronics index, measured at nearly three index points during the period between the second half of 2020 and the first half of 2021. Saint Petersburg followed, with the online consumption index for the aforementioned devices of over two points.

Household appliances and electronics online consumption index in Russia from 2nd half 2020 to 1st half 2021, by city

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Release date

October 2021

Region

Russia

Survey time period

H2 2020 to H1 2021

Supplementary notes

Only the leading 10 cities are presented.

* The index was calculated as the ratio of the share of the number of orders (to all orders containing household appliances and electronics) to the share of the city's population to the entire population of Russia. The average index value was assumed as 1 index point. The index is used as an indicator of customers interest in product categories.

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