Data on user behavior on the internet, such as those collected via a data management platform, was the leading type of data used by advertisers, advertising agencies, platforms, and technology vendors in Russia in 2021. Furthermore, seven out of ten advertisers reported using data from mobile operators.
From which types of providers does your company use audience data?
* 73 percent of respondents were advertisers and advertising agencies, 27 percent were platforms and technology vendors.
DMP refers to data management platform.
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IAB Russia. (November 3, 2021). From which types of providers does your company use audience data? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia. "From which types of providers does your company use audience data?." Chart. November 3, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia. (2021). From which types of providers does your company use audience data?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia. "From Which Types of Providers Does Your Company Use Audience Data?." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia, From which types of providers does your company use audience data? Statista, https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/ (last visited January 06, 2025)
From which types of providers does your company use audience data? [Graph], IAB Russia, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
