Alternatives to third-party cookies for advertisers and agencies in Russia 2021

Published by Statista Research Department, Mar 6, 2023
The majority of surveyed advertisers in Russia considered partnering with data owners and working on first-party data could become alternatives to third-party cookies, according to a 2021 survey. Furthermore, around six out of ten representatives of advertising agencies saw contextual targeting as a possible replacement.

What solutions do you see as potentially applicable for yourself or do you already test in view of third-party cookie restrictions?

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Release date

November 2021

Region

Russia

Survey time period

2021

Number of respondents

109 respondents*

Special properties

Representatives of companies working with data**

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Refers to the total sample. The given question was asked only among advertisers and advertising agencies.
** 73 percent of respondents were advertisers and advertising agencies, 27 percent were platforms and technology vendors.

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Statistics on " Digital advertising in Russia "

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Display advertising

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Social media advertising

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Advertisers & platforms

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Consumer behavior

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Topics

Digital advertising in RussiaDigital retail media advertising in EuropeMobile advertising and marketing in EuropeVideo advertising and marketing worldwideAdvertising in Poland
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