The majority of surveyed advertisers in Russia considered partnering with data owners and working on first-party data could become alternatives to third-party cookies, according to a 2021 survey. Furthermore, around six out of ten representatives of advertising agencies saw contextual targeting as a possible replacement.
What solutions do you see as potentially applicable for yourself or do you already test in view of third-party cookie restrictions?
* Refers to the total sample. The given question was asked only among advertisers and advertising agencies.
** 73 percent of respondents were advertisers and advertising agencies, 27 percent were platforms and technology vendors.
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IAB Russia. (November 3, 2021). What solutions do you see as potentially applicable for yourself or do you already test in view of third-party cookie restrictions? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1274089/third-party-cookie-alternatives-for-advertisers-and-agencies-russia/
IAB Russia. "What solutions do you see as potentially applicable for yourself or do you already test in view of third-party cookie restrictions?." Chart. November 3, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1274089/third-party-cookie-alternatives-for-advertisers-and-agencies-russia/
IAB Russia. (2021). What solutions do you see as potentially applicable for yourself or do you already test in view of third-party cookie restrictions?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1274089/third-party-cookie-alternatives-for-advertisers-and-agencies-russia/
IAB Russia. "What Solutions Do You See as Potentially Applicable for Yourself or Do You Already Test in View of Third-party Cookie Restrictions?." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1274089/third-party-cookie-alternatives-for-advertisers-and-agencies-russia/
IAB Russia, What solutions do you see as potentially applicable for yourself or do you already test in view of third-party cookie restrictions? Statista, https://www.statista.com/statistics/1274089/third-party-cookie-alternatives-for-advertisers-and-agencies-russia/ (last visited December 23, 2024)
What solutions do you see as potentially applicable for yourself or do you already test in view of third-party cookie restrictions? [Graph], IAB Russia, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1274089/third-party-cookie-alternatives-for-advertisers-and-agencies-russia/
