According to a survey conducted in 17 countries in 2022, consumers in Austria were the most adamant in-store shoppers for Black Friday. Specifically, just under 40 percent of Austrian shoppers believed they would be shopping in stores more than online during the largest holiday sales event of the year. In contrast, Italian and Swedish holiday shoppers were much less likely to make the bulk of their Black Friday purchases offline.
Consumers who believe they will do most of their Black Friday & Cyber Monday shopping offline worldwide in 2022, by country
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (November 16, 2022). Consumers who believe they will do most of their Black Friday & Cyber Monday shopping offline worldwide in 2022, by country [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1274086/black-friday-in-store-shopping-intention-worldwide/
Klarna. "Consumers who believe they will do most of their Black Friday & Cyber Monday shopping offline worldwide in 2022, by country." Chart. November 16, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1274086/black-friday-in-store-shopping-intention-worldwide/
Klarna. (2022). Consumers who believe they will do most of their Black Friday & Cyber Monday shopping offline worldwide in 2022, by country. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1274086/black-friday-in-store-shopping-intention-worldwide/
Klarna. "Consumers Who Believe They Will Do Most of Their Black Friday & Cyber Monday Shopping Offline Worldwide in 2022, by Country." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1274086/black-friday-in-store-shopping-intention-worldwide/
Klarna, Consumers who believe they will do most of their Black Friday & Cyber Monday shopping offline worldwide in 2022, by country Statista, https://www.statista.com/statistics/1274086/black-friday-in-store-shopping-intention-worldwide/ (last visited December 03, 2024)
Consumers who believe they will do most of their Black Friday & Cyber Monday shopping offline worldwide in 2022, by country [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1274086/black-friday-in-store-shopping-intention-worldwide/
