According to a survey conducted in Italy in October 2021, 15 percent of the Gen Z respondents said they were very likely to shop in physical stores on or around Black Friday in 2021. With 20 percent, Gen Xers were the age group most likely to shop in-store on Black Friday in the country.
Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation
Characteristic
Very likely
Somewhat likely
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Criteo. (October 22, 2021). Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1273972/italy-black-friday-in-store-shopping-intention-age-group/
Criteo. "Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation." Chart. October 22, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1273972/italy-black-friday-in-store-shopping-intention-age-group/
Criteo. (2021). Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1273972/italy-black-friday-in-store-shopping-intention-age-group/
Criteo. "Consumer Likelihood to Shop In-store during Black Friday in Italy in 2021, by Generation." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1273972/italy-black-friday-in-store-shopping-intention-age-group/
Criteo, Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation Statista, https://www.statista.com/statistics/1273972/italy-black-friday-in-store-shopping-intention-age-group/ (last visited August 24, 2024)
Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation [Graph], Criteo, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1273972/italy-black-friday-in-store-shopping-intention-age-group/