Italy: in-store shopping intention on Black Friday 2021, by generation

Published by
D. Petruzzi,
Nov 16, 2022
According to a survey conducted in Italy in October 2021, 15 percent of the Gen Z respondents said they were very likely to shop in physical stores on or around Black Friday in 2021. With 20 percent, Gen Xers were the age group most likely to shop in-store on Black Friday in the country.

Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation

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Source

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Release date

October 2021

Region

Italy

Survey time period

October 2021

Number of respondents

567 respondents

Supplementary notes

This question was phrased by the source as follows: "How likely are you to shop on Black Friday (or around it) this year?"

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