According to a survey conducted in May 2021, the most popular platform used by short-form video viewers in the United States to view non-TV video content was YouTube. Overall, 65 percent of respondents stated that YouTube is their main platform for such content. Additionally, 60 percent of respondents reported using Facebook and 65 percent were using Instagram to watch short-form video.
Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021
who watch short-form video content at least a couple times per week
Method of interview
Online survey
Supplementary notes
Data is based on "2,000 US TV viewers ages 18+ who watch at least 1 hour of TV content daily were surveyed online during May 2021. The survey was nationally representative."
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eMarketer. (September 23, 2021). Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer. "Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021." Chart. September 23, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer. (2021). Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer. "Platforms Used by Short-form Video Viewers in The United States to Watch Non-tv Video Content as of May 2021." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
eMarketer, Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021 Statista, https://www.statista.com/statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/ (last visited January 09, 2025)
Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021 [Graph], eMarketer, September 23, 2021. [Online]. Available: https://www.statista.com/statistics/1273956/platforms-used-to-watch-non-tv-video-content-usa/
