Food service sector sales Philippines 2015-2023

The Philippines has a vibrant food service sector, with establishments ranging from street stalls and small roadside eateries or carinderia to fine dining restaurants. In 2021, the country’s food service industry generated revenues amounting to 10.5 billion U.S. dollars and was projected to increase by 20 percent to 12.6 billion U.S. dollars in 2023.

Jollibee leads the food service sector

Jollibee Foods Corporation (JFC) dominated the food service industry market, holding a share of nearly 30 percent. This translated to total sales amounting to approximately 2.53 billion U.S. dollars in 2021. JFC is a multi-national company owning and franchising several fast-food restaurants such as Jollibee, Chowking, Greenwich, Red Ribbon, and Burger King, among others. Jollibee has been focusing on its international expansion since the easing of COVID-19 restrictions globally. The restaurant brand now has over 270 international branches in the United States, Canada, the Middle East, and Asia and has gradually expanded to cater to customers in Europe.

Changing Filipino dining habits

In-person dining habits were challenged in 2020 when the COVID-19 pandemic hit. Instead of dining in, most Filipinos turned to food delivery apps to satisfy their food cravings. Even after restrictions eased, a recent survey revealed that Filipinos planned to continue ordering food from these apps due to their convenience and to limit social contact. Between 2020 and 2021, the share of online food service orders grew rapidly, although it remains fewer than offline orders.