Main reasons to use Korean beauty products among females Hong Kong 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, 46 percent of female Hong Kong respondents stated that they used Korean beauty products because the products suited their skin more than other commercial beauty products in the market. The female respondents also claimed that Korean beauty products were more effective and produced better results than other commercial beauty products. The majority of male respondents from Hong Kong shared this opinion.

Leading reasons to use Korean beauty products over other commercial beauty products among female consumers in Hong Kong as of July 2021

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Release date

October 2021

Region

Hong Kong

Survey time period

July 8 to 30, 2021

Number of respondents

1,510 respondents

Age group

16 years and older

Special properties

Hong Kong female consumers

Method of interview

Online survey

Supplementary notes

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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