Main reasons to use Korean beauty products among males Hong Kong 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, 50 percent of male respondents in Hong Kong stated that they used Korean beauty products because they were more effective and produced better results over other commercial beauty products in the market. The majority of female respondents from Hong Kong shared this opinion.

Leading reasons to use Korean beauty products over other commercial beauty products among male consumers in Hong Kong as of July 2021

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Release date

October 2021

Region

Hong Kong

Survey time period

July 8 to 30, 2021

Number of respondents

392 respondents

Age group

16 years and older

Special properties

Hong Kong male consumers

Method of interview

Online survey

Supplementary notes

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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