Main reasons for not using Korean beauty products among females Taiwan 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, about 61 percent of female Taiwanese respondents stated that the existence of too many different types of Korean beauty products was the main reason keeping them from using it. The majority of Taiwanese male respondents shared this opinion.

Leading reasons for not using Korean beauty products over other commercial beauty products among female consumers in Taiwan as of July 2021

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Release date

October 2021

Region

Taiwan

Survey time period

July 8 to July 30, 2021

Number of respondents

3,698 respondents

Age group

16 years and older

Special properties

Taiwanese female consumers

Method of interview

Online survey

Supplementary notes

Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)

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