Main reasons for not using Korean beauty products among females China 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, about 45 percent of female Chinese respondents stated that the existence of too many different types of Korean beauty products was the main reason keeping them from using it. The majority of Chinese male respondents shared this opinion.

Main reasons for not using Korean beauty products over other commercial beauty products among female consumers in China as of July 2021

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Release date

October 2021

Region

China

Survey time period

July 8 to July 30, 2021

Number of respondents

1,289 respondents

Age group

16 years and older

Special properties

Chinese consumers

Method of interview

Online survey

Supplementary notes

Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)

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