During a 2021 survey carried out among consumers who followed brands on social media in the United States, 91 percent of respondents stated that visited the brand's website or app. Nine in ten respondents said they bought products or services of the brand.
Actions consumers took when they followed brands on social media in the United States as of April 2021
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Sprout Social. (July 1, 2021). Actions consumers took when they followed brands on social media in the United States as of April 2021 [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/1273899/consumer-action-social-media-follow-brands-usa/
Sprout Social. "Actions consumers took when they followed brands on social media in the United States as of April 2021." Chart. July 1, 2021. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/1273899/consumer-action-social-media-follow-brands-usa/
Sprout Social. (2021). Actions consumers took when they followed brands on social media in the United States as of April 2021. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/1273899/consumer-action-social-media-follow-brands-usa/
Sprout Social. "Actions Consumers Took When They Followed Brands on Social Media in The United States as of April 2021." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/1273899/consumer-action-social-media-follow-brands-usa/
Sprout Social, Actions consumers took when they followed brands on social media in the United States as of April 2021 Statista, https://www.statista.com/statistics/1273899/consumer-action-social-media-follow-brands-usa/ (last visited October 19, 2024)
Actions consumers took when they followed brands on social media in the United States as of April 2021 [Graph], Sprout Social, July 1, 2021. [Online]. Available: https://www.statista.com/statistics/1273899/consumer-action-social-media-follow-brands-usa/