Main reasons for not using Korean beauty products among males Hong Kong 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, about 53 percent of male Hong Kong respondents stated that the existence of too many different types of Korean beauty products was the main reason keeping them from using it. The majority of female Hong Kong respondents shared this opinion.

Main reasons for not using Korean beauty products over other commercial beauty products among male consumers in Hong Kong as of July 2021

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Release date

October 2021

Region

Hong Kong

Survey time period

July 8 to July 30, 2021

Number of respondents

825 respondents

Age group

16 years and older

Special properties

Hong Kong male consumers

Method of interview

Online survey

Supplementary notes

Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)

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