Black Friday: predicted interest in leading fashion brands in the UK 2021

Published by
Tugba Sabanoglu,
Jun 15, 2023
According to a recent study predicting consumer demand for leading brands in the fashion industry during Black Friday in the UK in 2021, JD Sports Fashion is expected to see the highest growth with an increase of 41 percent. Based on predictions, the Spanish fast fashion brand Zara is expected to see an increase of 36.7 percent in consumer demand during this year's Black Friday sales period.

Predicted demand in leading fashion brands during Black Friday in the United Kingdom (UK) in 2021, by retailer

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Source

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Release date

September 2021

Region

United Kingdom

Survey time period

2018 to 2020*

Supplementary notes

The ranking is based on market leaders in the category, which the source defines as "brands with an average monthly search volume above 50K."
The source added that predicted demand was based on the historical "performance thousands of keywords over three years, across 250+ tech & goods, fashion, beauty and department store brands.".
* Measurement period was November 1 - December 5 for the last three years.

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