During a 2021 survey carried out among consumers from the United States, 23 percent of respondents stated that they shared brand or company-related content. The most commonly named social media interaction with brands was liking its posts, with 45 percent.
Ways consumers engaged with brands on social media in the United States as of April 2021
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Sprout Social (@SproutSocial). (August 25, 2021). Ways consumers engaged with brands on social media in the United States as of April 2021 [Graph]. In Statista. Retrieved December 17, 2024, from https://www.statista.com/statistics/1273890/consumer-engage-brands-social-media-usa/
Sprout Social (@SproutSocial). "Ways consumers engaged with brands on social media in the United States as of April 2021." Chart. August 25, 2021. Statista. Accessed December 17, 2024. https://www.statista.com/statistics/1273890/consumer-engage-brands-social-media-usa/
Sprout Social (@SproutSocial). (2021). Ways consumers engaged with brands on social media in the United States as of April 2021. Statista. Statista Inc.. Accessed: December 17, 2024. https://www.statista.com/statistics/1273890/consumer-engage-brands-social-media-usa/
Sprout Social (@SproutSocial). "Ways Consumers Engaged with Brands on Social Media in The United States as of April 2021." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1273890/consumer-engage-brands-social-media-usa/
Sprout Social (@SproutSocial), Ways consumers engaged with brands on social media in the United States as of April 2021 Statista, https://www.statista.com/statistics/1273890/consumer-engage-brands-social-media-usa/ (last visited December 17, 2024)
Ways consumers engaged with brands on social media in the United States as of April 2021 [Graph], Sprout Social (@SproutSocial), August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1273890/consumer-engage-brands-social-media-usa/
