Main reasons to use Korean beauty products among consumers Taiwan 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, around 41 percent of respondents from Taiwan stated that they used Korean beauty products because of the variety of products for different skincare needs the offer, compared to other commercial beauty products in the market.

Leading reasons to use Korean beauty products over other commercial beauty products among consumers in Taiwan as of July 2021

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Release date

October 2021

Region

Taiwan

Survey time period

July 8 to 30, 2021

Number of respondents

4,136 respondents

Age group

16 years and older

Special properties

Taiwanese consumers

Method of interview

Online survey

Supplementary notes

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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