According to a recent study predicting demand in beauty brands during Black Friday in the United Kingdom in 2021, The Perfume Shop was expected to see the highest increase with 31.5 percent change in consumer interest. Paula's Choice was another brand in the beauty category that is predicted to see substantial growth in demand during Black Friday 2021.
Leading beauty brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021
The ranking was based on a mix of "market leaders" which the source defines as "[b]rands with an average monthly search volume above 50K" and "fast growers" which are "[b]rands with an average monthly search volume of 50K or less."
The source added that predicted demand was based on the historical "performance thousands of keywords over three years, across 250+ tech & goods, fashion, beauty and department store brands.". * Measurement period was November 1 - December 5 for the last three years.
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MediaVision. (September 17, 2021). Leading beauty brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1273884/beauty-brands-with-highest-interest-black-friday-uk/
MediaVision. "Leading beauty brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021." Chart. September 17, 2021. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1273884/beauty-brands-with-highest-interest-black-friday-uk/
MediaVision. (2021). Leading beauty brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1273884/beauty-brands-with-highest-interest-black-friday-uk/
MediaVision. "Leading Beauty Brands Based on Predicted Demand during Black Friday in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1273884/beauty-brands-with-highest-interest-black-friday-uk/
MediaVision, Leading beauty brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/1273884/beauty-brands-with-highest-interest-black-friday-uk/ (last visited December 05, 2024)
Leading beauty brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021 [Graph], MediaVision, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1273884/beauty-brands-with-highest-interest-black-friday-uk/
