Main reasons to use Korean beauty products among consumers Hong Kong 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, 45 percent of respondents in Hong Kong stated that they used Korean beauty products because they were more suitable to their skin in comparison with other commercial beauty products in the market.

Leading reasons to use Korean beauty products over other commercial beauty products among consumers in Hong Kong as of July 2021

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Release date

October 2021

Region

Hong Kong

Survey time period

July 8 to 30, 2021

Number of respondents

1,902 respondents

Age group

16 years and older

Special properties

Hong Kong consumers

Method of interview

Online survey

Supplementary notes

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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