During a 2022 survey carried out among consumers from the United States, 66 percent of respondents stated that short-form videos were the most engaging type of content for social media marketing. Images followed, with 61 percent.
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022
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Sprout Social. (May 26, 2023). Types of most engaging content for social media marketing according to consumers in the United States as of April 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social. "Types of most engaging content for social media marketing according to consumers in the United States as of April 2022." Chart. May 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social. (2023). Types of most engaging content for social media marketing according to consumers in the United States as of April 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social. "Types of Most Engaging Content for Social Media Marketing According to Consumers in The United States as of April 2022." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social, Types of most engaging content for social media marketing according to consumers in the United States as of April 2022 Statista, https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/ (last visited December 21, 2024)
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022 [Graph], Sprout Social, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
