According to a recent study predicting consumer interest in the UK-based department stores during Black Friday 2021, Fortnum & Mason is expected to become the most popular department store during this period, with interest in this brand increasing by over 58 percent. The luxury department store Harrods is predicted to see a 22 percent increase in demand this year's Black Friday sales events.
Leading department store brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021
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Predicted growth in demand
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The ranking was based on a mix of "market leaders" which the source defines as "[b]rands with an average monthly search volume above 50K" and "fast growers" which are "[b]rands with an average monthly search volume of 50K or less."
The source added that predicted demand was based on the historical "performance thousands of keywords over three years, across 250+ tech & goods, fashion, beauty and department store brands." * Measurement period was November 1 - December 5 for the last three years.
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MediaVision. (September 17, 2021). Leading department store brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1273866/department-store-brands-with-highest-interest-black-friday-uk/
MediaVision. "Leading department store brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021." Chart. September 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1273866/department-store-brands-with-highest-interest-black-friday-uk/
MediaVision. (2021). Leading department store brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1273866/department-store-brands-with-highest-interest-black-friday-uk/
MediaVision. "Leading Department Store Brands Based on Predicted Demand during Black Friday in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1273866/department-store-brands-with-highest-interest-black-friday-uk/
MediaVision, Leading department store brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/1273866/department-store-brands-with-highest-interest-black-friday-uk/ (last visited July 22, 2024)
Leading department store brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021 [Graph], MediaVision, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1273866/department-store-brands-with-highest-interest-black-friday-uk/
