Market size of overseas brand e-commerce service in China 2014-2024

Published by
Xin Ou,
Feb 27, 2024
In 2019, China's overseas brand e-commerce service market recorded a GMV of nearly 560 billion yuan. The market is expected to grow to approximately 829 billion yuan by 2024. Overseas brand e-commerce service providers use their local knowledge and expertise to help foreign brands to enter or expand in China's online retail market.

Gross merchandise value (GMV) of overseas brand e-commerce service market in China from 2014 to 2019 with estimates until 2024 (in billion yuan)

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Release date

June 2021

Region

China

Survey time period

2014 to 2019

Supplementary notes

* Estimate.

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of December 2021).

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Cross-border e-commerce in ChinaE-commerce worldwideE-Commerce in ChinaExport trade in ChinaImports to China
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