During a 2021 survey carried out among consumers from the United States, 21 percent of respondents stated that they wanted brands to use more of TikTok for marketing purposes. The most commonly named platform was Facebook, with 60 percent. Brands invested nearly 48 billion U.S. dollars in social media advertising in the U.S. in 2021.
Social media platforms consumers wanted brands to use for marketing purposes in the United States as of April 2021
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Share of respondents
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Sprout Social. (July 1, 2021). Social media platforms consumers wanted brands to use for marketing purposes in the United States as of April 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1273837/social-media-platforms-consumers-usa/
Sprout Social. "Social media platforms consumers wanted brands to use for marketing purposes in the United States as of April 2021." Chart. July 1, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1273837/social-media-platforms-consumers-usa/
Sprout Social. (2021). Social media platforms consumers wanted brands to use for marketing purposes in the United States as of April 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1273837/social-media-platforms-consumers-usa/
Sprout Social. "Social Media Platforms Consumers Wanted Brands to Use for Marketing Purposes in The United States as of April 2021." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/1273837/social-media-platforms-consumers-usa/
Sprout Social, Social media platforms consumers wanted brands to use for marketing purposes in the United States as of April 2021 Statista, https://www.statista.com/statistics/1273837/social-media-platforms-consumers-usa/ (last visited August 24, 2024)
Social media platforms consumers wanted brands to use for marketing purposes in the United States as of April 2021 [Graph], Sprout Social, July 1, 2021. [Online]. Available: https://www.statista.com/statistics/1273837/social-media-platforms-consumers-usa/