According to a survey from 2021, nearly one quarter of regional advertisers in Russia placed their campaigns on streaming music services. Furthermore, approximately 13 percent of surveyed advertisers chose music playlists on social media as an advertising channel.
Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021?
* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Какие аудиоплатформы, помимо эфирного радио, Вы использовали для Ваших
рекламных кампаний в 2020-21 гг.?"
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Russian Association of Communication Agencies. (October 6, 2021). Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies. "Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021?." Chart. October 6, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies. (2021). Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies. "Which Audio Platforms, besides Radio Broadcasting, Have You Used for Your Advertising Campaigns in 2020 and 2021?." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies, Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021? Statista, https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/ (last visited January 06, 2025)
Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021? [Graph], Russian Association of Communication Agencies, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
