According to a survey from 2021, nearly one quarter of regional advertisers in Russia placed their campaigns on streaming music services. Furthermore, approximately 13 percent of surveyed advertisers chose music playlists on social media as an advertising channel.
Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021?
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Какие аудиоплатформы, помимо эфирного радио, Вы использовали для Ваших
рекламных кампаний в 2020-21 гг.?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Russian Association of Communication Agencies. (October 6, 2021). Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies. "Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021?." Chart. October 6, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies. (2021). Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies. "Which Audio Platforms, besides Radio Broadcasting, Have You Used for Your Advertising Campaigns in 2020 and 2021?." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/
Russian Association of Communication Agencies, Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021? Statista, https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/ (last visited August 25, 2024)
Which audio platforms, besides radio broadcasting, have you used for your advertising campaigns in 2020 and 2021? [Graph], Russian Association of Communication Agencies, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1273836/most-popular-online-regional-audio-ad-formats-russia/