Share of Korean beauty products in skincare routine among males Hong Kong 2021

Published by
Xin Ou,
Feb 23, 2024
According to a July 2021 survey conducted by Rakuten Insight, approximately 46 percent of male respondents in Hong Kong stated that around 25 to 50 percent of their skincare routine consisted of Korean beauty products. Meanwhile, 31 percent of male respondents said they use more than 50 percent (but not 100 percent) Korean beauty products in their skincare routine.

Share of Korean beauty products in the skincare routine among male consumers in Hong Kong as of July 2021

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Release date

October 2021

Region

Hong Kong

Survey time period

July 8 to July 30, 2021

Number of respondents

392 respondents

Age group

16 years and older

Special properties

Hong Kong male consumers

Method of interview

Online survey

Supplementary notes

Original question: How much of your skincare routine consists of Korean beauty products?

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