Share of Korean beauty products in skincare routine among consumers Taiwan 2021
According to a July 2021 survey conducted by Rakuten Insight, almost 40 percent of respondents in Taiwan stated that around 25 to 50 percent of their skincare routine consisted of Korean beauty products. Meanwhile, 28 percent of respondents are said to use more than 50 percent (but not 100 percent) Korean beauty products in their skincare routine.
