During a 2021 survey carried out among consumers from the United States, 44 percent of respondents stated that transparency made a brand best-in-class on social media. Strong customer service ranked first, named by 47 percent of interviewed consumers. Brands invested nearly 48 billion U.S. dollars in social media advertising in the U.S. in 2021.
Features of social media marketing making a brand attractive for consumers in the United States as of April 2021
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MarketingCharts. (July 1, 2021). Features of social media marketing making a brand attractive for consumers in the United States as of April 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1273820/features-social-media-marketing-attractive-usa/
MarketingCharts. "Features of social media marketing making a brand attractive for consumers in the United States as of April 2021." Chart. July 1, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1273820/features-social-media-marketing-attractive-usa/
MarketingCharts. (2021). Features of social media marketing making a brand attractive for consumers in the United States as of April 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1273820/features-social-media-marketing-attractive-usa/
MarketingCharts. "Features of Social Media Marketing Making a Brand Attractive for Consumers in The United States as of April 2021." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/1273820/features-social-media-marketing-attractive-usa/
MarketingCharts, Features of social media marketing making a brand attractive for consumers in the United States as of April 2021 Statista, https://www.statista.com/statistics/1273820/features-social-media-marketing-attractive-usa/ (last visited December 22, 2024)
Features of social media marketing making a brand attractive for consumers in the United States as of April 2021 [Graph], MarketingCharts, July 1, 2021. [Online]. Available: https://www.statista.com/statistics/1273820/features-social-media-marketing-attractive-usa/
