In a survey conducted before El Buen Fin 2021, approximately 88 percent of online shoppers in Mexico who planned to purchase fashion items during the shopping event did not plan to spend more than 5,000 Mexican pesos on it. In contrast, those who planned to buy electronics had a larger budget for it, with 45 percent of respondents willing to invest more than 7,000 pesos in their purchases.
Planned budget for online purchases in the main categories of El Buen Fin in Mexico in 2021
The question was presented as follows: "¿Cuál es el presupuesto que tienes pensado gastar por Internet durante El Buen Fin? Base por categoría?" (What is the budget you plan to spend online during El Buen Fin?)
The number of respondents is as follows by category:
- Fashion: 160
- Electronics: 155
- Home appliances: 123
- Furniture and home decor: 101
El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2021, the event was scheduled from November 10 to 16.
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Asociación Mexicana de Venta Online. (October 19, 2021). Planned budget for online purchases in the main categories of El Buen Fin in Mexico in 2021 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1273783/budget-for-online-shopping-buen-fin-categories-mexico/
Asociación Mexicana de Venta Online. "Planned budget for online purchases in the main categories of El Buen Fin in Mexico in 2021 ." Chart. October 19, 2021. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1273783/budget-for-online-shopping-buen-fin-categories-mexico/
Asociación Mexicana de Venta Online. (2021). Planned budget for online purchases in the main categories of El Buen Fin in Mexico in 2021 . Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1273783/budget-for-online-shopping-buen-fin-categories-mexico/
Asociación Mexicana de Venta Online. "Planned Budget for Online Purchases in The Main Categories of El Buen Fin in Mexico in 2021 ." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1273783/budget-for-online-shopping-buen-fin-categories-mexico/
Asociación Mexicana de Venta Online, Planned budget for online purchases in the main categories of El Buen Fin in Mexico in 2021 Statista, https://www.statista.com/statistics/1273783/budget-for-online-shopping-buen-fin-categories-mexico/ (last visited January 04, 2025)
Planned budget for online purchases in the main categories of El Buen Fin in Mexico in 2021 [Graph], Asociación Mexicana de Venta Online, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1273783/budget-for-online-shopping-buen-fin-categories-mexico/
