Impact of ad adjacency on purchase decision in the U.S. 2021

Likelihood of consumers buying products based on where ads appeared in the United States as of March 2021

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Release date

May 2021

Region

United States

Survey time period

March 2021

Number of respondents

1,244 respondents

Age group

18 years and older

Supplementary notes

Original question: "Thinking about advertising that is placed near different types of content, how likely or unlikely are you to personally decide to buy brands' and companies' products based on where their ads appear?"

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Statistics on " Programmatic advertising in the United States "

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