U.S. adult and teen Instagram and Tiktok usage 2020-2021

Published by
Stacy Jo Dixon,
Nov 3, 2021
In January 2021, 41 percent of U.S. adults and teens reported that they were currently using Instagram, whilst 18 percent of those surveyed were using TikTok. In comparison to January 2020, 44 percent of respondents reported that they were using Instagram, whilst users of TikTok doubled from 9 percent to 18 percent within the same period of time.

Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021

CharacteristicInstagramTikTok
Jan 2021 41% 18%
Dec 2020 40% 14%
Nov 2020 45% 16%
Oct 2020 44% 14%
Sep 2020 41% 14%
Aug 2020 42% 16%
July 2020 41% 14%
June 2020 39% 13%
May 2020 41% 12%
April 2020 41% 12%
March 2020 44% 11%
Feb 2020 44% 11%
Jan 2020 44% 9%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of respondents44%44%44%44%44%44%41%41%41%41%39%39%41%41%42%42%41%41%44%44%45%45%40%40%41%41%9%9%11%11%11%11%12%12%12%12%13%13%14%14%16%16%14%14%14%14%16%16%14%14%18%18%InstagramTikTokJan 2020Feb 2020March 2020April 2020May 2020June 2020July 2020Aug 2020Sep 2020Oct 2020Nov 2020Dec 2020Jan 2021
0%10%20%30%40%50%

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Sources

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Release date

September 2021

Region

United States

Survey time period

January 2020 to January 2021

Age group

13 years and older

Supplementary notes

The source did not provide information regarding the number of respondents.

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