In the first quarter of 2024, BetterHelp was the leading podcast advertiser in the United States. Its podcast ad spending for the quarter stood at 24.6 million U.S. dollars, while that of Amazon stood at 15.6 million. The total 2022 podcast ad spend in the U.S. was estimated at 1.73 billion U.S. dollars. Podcast ad spending in the U.S. is expected to continue to grow, with expenditures projected to surpass 2.5 billion dollars by 2024.
Podcast advertising is growing up
Digital audio ad spending in the U.S. grew by almost 21 percent in 2022, more than any other digital advertising format. The leading industry category in podcast advertising was financial services, followed by arts, entertainment, and media. When it came to the top genres in podcast ad spending, 2022 witnessed an important shift. For the first time in five years, news was surpassed by sports, comedy, and society and culture as the leading content categories for podcast ad spend.
Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend
(in million U.S. dollars)
based on an analysis of post advertising data from the top 3,000 podcasts in the United States as ranked by Apple Podcasts, supplemented by Magellan AI's proprietary model to estimate advertising spend
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Inside Radio. (May 2, 2024). Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1273734/podcast-advertisers-usa/
Inside Radio. "Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend (in million U.S. dollars)." Chart. May 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1273734/podcast-advertisers-usa/
Inside Radio. (2024). Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1273734/podcast-advertisers-usa/
Inside Radio. "Leading Podcast Advertisers in The United States in The 1st Quarter of 2024, by Ad Spend (in Million U.S. Dollars)." Statista, Statista Inc., 2 May 2024, https://www.statista.com/statistics/1273734/podcast-advertisers-usa/
Inside Radio, Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend (in million U.S. dollars) Statista, https://www.statista.com/statistics/1273734/podcast-advertisers-usa/ (last visited December 22, 2024)
Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend (in million U.S. dollars) [Graph], Inside Radio, May 2, 2024. [Online]. Available: https://www.statista.com/statistics/1273734/podcast-advertisers-usa/
