Placing spots during commercial breaks was the most popular radio advertising format used by regional advertisers in Russia in 2020 and 2021, as per about 90 percent of survey participants. Furthermore, more than 40 percent of regional advertisers sponsored regular radio broadcasts, such as news or weather programs, to interact with the audience.
Which of the following radio advertising formats have you used in 2020 and 2021?
* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Какие из перечисленных форматов размещения на радио Вы использовали в 2020-21 гг?"
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Russian Association of Communication Agencies. (October 6, 2021). Which of the following radio advertising formats have you used in 2020 and 2021? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1273698/most-popular-regional-radio-ad-formats-russia/
Russian Association of Communication Agencies. "Which of the following radio advertising formats have you used in 2020 and 2021?." Chart. October 6, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1273698/most-popular-regional-radio-ad-formats-russia/
Russian Association of Communication Agencies. (2021). Which of the following radio advertising formats have you used in 2020 and 2021?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1273698/most-popular-regional-radio-ad-formats-russia/
Russian Association of Communication Agencies. "Which of The following Radio Advertising Formats Have You Used in 2020 and 2021?." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1273698/most-popular-regional-radio-ad-formats-russia/
Russian Association of Communication Agencies, Which of the following radio advertising formats have you used in 2020 and 2021? Statista, https://www.statista.com/statistics/1273698/most-popular-regional-radio-ad-formats-russia/ (last visited January 06, 2025)
Which of the following radio advertising formats have you used in 2020 and 2021? [Graph], Russian Association of Communication Agencies, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1273698/most-popular-regional-radio-ad-formats-russia/
