Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars.
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Social network advertising spending per user worldwide from 2020 to 2028, by device
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Includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence
Supplementary notes
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 22, 2023). Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars) [Graph]. In Statista. Retrieved April 15, 2025, from https://www.statista.com/statistics/1273386/social-media-ad-spend-use-device/
Statista. "Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars)." Chart. November 22, 2023. Statista. Accessed April 15, 2025. https://www.statista.com/statistics/1273386/social-media-ad-spend-use-device/
Statista. (2023). Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars). Statista. Statista Inc.. Accessed: April 15, 2025. https://www.statista.com/statistics/1273386/social-media-ad-spend-use-device/
Statista. "Social Network Advertising Spending per User Worldwide from 2020 to 2028, by Device (in U.S. Dollars)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1273386/social-media-ad-spend-use-device/
Statista, Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars) Statista, https://www.statista.com/statistics/1273386/social-media-ad-spend-use-device/ (last visited April 15, 2025)
Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars) [Graph], Statista, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1273386/social-media-ad-spend-use-device/
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