Global: social network user ad spending by device 2028

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars.

The Statista Market Insights cover a broad range of additional markets.

Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars)

Characteristic	Social Media Advertising Mobile	Social Media Advertising Desktop
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Release date

November 2023

More information

Region

Worldwide

Survey time period

2020 to 2028

Special properties

Includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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