Major reasons for trying Korean beauty products in Taiwan 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in July 2021 in Taiwan, the leading incentive that would motivate consumers to try Korean beauty products was positive recommendations from family and friends. While 34 percent considered positive online reviews on online stores and websites selling K-beauty products a reason to use Korean beauty care products.

Leading incentives for trying Korean beauty products in Taiwan as of July 2021

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Release date

October 2021

Region

Taiwan

Survey time period

July 8 to 30, 2021

Number of respondents

4,772 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What would influence you to try a Korean beauty skincare product?"

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