Major reasons for trying Korean beauty products in China 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in July 2021 in China, the leading incentive that would motivate Chinese consumers to try Korean beauty products was positive reviews from their favorite beauty blogger/vlogger/Instagramer. While 53 percent considered recommendations from friends and family a reason to use particular Korean beauty care products.

Leading incentives for trying Korean beauty products in China as of July 2021

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Release date

October 2021

Region

China

Survey time period

July 8 to 30, 2021

Number of respondents

4,772 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What would influence you to try a Korean beauty skincare product?"

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