Major reasons against Korean skincare product use in Taiwan 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted in July 2021 by Rakuten Insight in Taiwan, the leading reason against the use of Korean skincare among consumers was they found that there are too many different type of beauty products to use. While 17 percent of respondents doubted that Korean beauty were better than other commercial products.

Leading reasons not to use Korean skincare products in Taiwan as of July 2021

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Release date

October 2021

Region

Taiwan

Survey time period

July 8 to 30, 2021

Number of respondents

7,298 respondents

Age group

16 years and older

Special properties

up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Please choose the reason(s) why you do not use Korean beauty skincare products?"

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