Attitudes of smartphone users worldwide towards mobile commercial messages 2021

Published by Laura Ceci, Dec 8, 2023
According to a survey of smartphone users conducted between December 2020 and January 2021 in ten markets worldwide, approximately three in ten users reported having had the experience of receiving spam messages from companies they have never contacted before. By comparison, 21 percent of respondents on iOS and Android reported finding messages they received from companies as useful. Approximately 25 percent of respondents conveyed that some companies send messages at inconvenient times.

Global smartphone user opinion about mobile messages they receive from companies as of January 2021

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Release date

October 2021

Region

Worldwide

Survey time period

December 2020 to January 2021

Number of respondents

6,500 respondents

Special properties

smartphone users, iOS and Android users

Supplementary notes

According to the source, the study includes data for "6,500 smartphone users, 650 in each of 10 countries."

The survey was conducted in 10 markets worldwide: Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom, United States.

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Statistics on " Mobile messenger and communication apps "

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4

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5

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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