Reasons to add a Disney+ subscription in the U.S. 2020

Published by
Julia Stoll,
Nov 12, 2021
According to a survey conducted in December 2020, people from the U.S. with a new Disney+ subscription said that they signed up for the SVOD platform in order to watch exclusive content, at 13 percent. The share of respondents who stated they did so because they wanted to watch movies was similar, at 12 percent.

Motivations to add a Disney Plus subscription in the United States in November and December 2020

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Release date

February 2021

Region

United States

Survey time period

November and December 2020

Number of respondents

1,606 respondents

Age group

16-74 years

Special properties

viewers watched a minimum of one hour of TV per week, among consumers who added Disney+

Method of interview

Online survey

Supplementary notes

Original question: "Why did you add each subscription in the past 30 days?"

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