Ad-supported free content: acceptance worldwide 2020 | Statista

As of November 2020, 65 percent of Spanish and Mexican consumers agreed that watching ads in exchange for free content was a fair deal. Both markets registered the highest advertising acceptance among a total of 17 markets. Danish consumers were the least in favor of watching ad-supported free content, even though 40 percent among them favored this trend.

Acceptance towards viewing ads in exchange for free content in selected countries worldwide as of November 2020

Characteristic	Share of respondents
Spain	65%
Mexico	65%
Poland	64%
India	63%
Indonesia	61%
United Kingdom	59%
Italy	58%
United Arab Emirates	58%
Australia	56%
Hong Kong	55%
Singapore	54%
United States	53%
Germany	52%
France	47%
Sweden	47%
China	45%
Denmark	40%

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Release date

2021

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Region

Worldwide

Survey time period

November 2020

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