Black Friday/Cyber Weekend ad occurrences in the U.S. 2020, by medium

Published by
Michele Majidi,
Jan 10, 2023
More than half of ads for Black Friday and Cyber Weekend in the United States in 2020 were broadcast on the radio. Television ads made up 40 percent of ad occurrences, while online display ads accounted for four percent.

Distribution of Black Friday and Cyber Weekend ad occurrences in the United States in 2020, by medium

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Release date

October 2021

Region

United States

Survey time period

November 22 to December 5, 2020

Special properties

ads featuring Thanksgiving/Black Friday retail promotional messaging / source’s ad monitoring universe only, wider industry metrics may vary

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