Share of premium SVOD sign-ups in the U.S. Q3 2019-Q4 2020, by platform

Published by
Julia Stoll,
Oct 16, 2024
In the fourth quarter of 2020, HBO Max was the most popular subscription video-on-demand (SVOD) platform in the United States, based on sign-ups. The service captured 23 percent of all sign-ups that quarter. Disney+ was the second most favored SVOD platform with 17 percent of sign-ups.

Distribution of premium subscription video-on-demand (SVOD) sign-ups in the United States from 3rd quarter 2019 to 4th quarter 2020, by platform

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Release date

January 2021

Region

United States

Survey time period

Q3 2019 to Q4 2020

Supplementary notes

ANTENNA data does not currently include: Free Tier Subscribers, MVPD + Telcon Distribution, select Bundle (e.g. Hulu/Spotify), and vMVPD add-ons.

HBO Max refers to i) HBO Max subscribers via Amazon Fire TV, Direct, iTunes, Roku; ii) HBO subscribers via Amazon channels; iii) former HBO Now subscribers via these distribution channels.

Missing percentage points to 100 percent are probably due to rounding.

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