In the fourth quarter of 2020, HBO Max was the most popular subscription video-on-demand (SVOD) platform in the United States, based on sign-ups. The service captured 23 percent of all sign-ups that quarter. Disney+ was the second most favored SVOD platform with 17 percent of sign-ups.
Distribution of premium subscription video-on-demand (SVOD) sign-ups in the United States from 3rd quarter 2019 to 4th quarter 2020, by platform
Characteristic
Starz
Showtime
Peacock
Netflix
Hulu
HBO Max
Disney+
CBS All Access
Apple TV+
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ANTENNA data does not currently include: Free Tier Subscribers, MVPD + Telcon Distribution, select Bundle (e.g. Hulu/Spotify), and vMVPD add-ons.
HBO Max refers to i) HBO Max subscribers via Amazon Fire TV, Direct, iTunes, Roku; ii) HBO subscribers via Amazon channels; iii) former HBO Now subscribers via these distribution channels.
Missing percentage points to 100 percent are probably due to rounding.
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Medium. (January 27, 2021). Distribution of premium subscription video-on-demand (SVOD) sign-ups in the United States from 3rd quarter 2019 to 4th quarter 2020, by platform [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1273121/share-premium-svod-subscription-video-on-demand-sign-ups-us/
Medium. "Distribution of premium subscription video-on-demand (SVOD) sign-ups in the United States from 3rd quarter 2019 to 4th quarter 2020, by platform." Chart. January 27, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1273121/share-premium-svod-subscription-video-on-demand-sign-ups-us/
Medium. (2021). Distribution of premium subscription video-on-demand (SVOD) sign-ups in the United States from 3rd quarter 2019 to 4th quarter 2020, by platform. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1273121/share-premium-svod-subscription-video-on-demand-sign-ups-us/
Medium. "Distribution of Premium Subscription Video-on-demand (Svod) Sign-ups in The United States from 3rd Quarter 2019 to 4th Quarter 2020, by Platform." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/1273121/share-premium-svod-subscription-video-on-demand-sign-ups-us/
Medium, Distribution of premium subscription video-on-demand (SVOD) sign-ups in the United States from 3rd quarter 2019 to 4th quarter 2020, by platform Statista, https://www.statista.com/statistics/1273121/share-premium-svod-subscription-video-on-demand-sign-ups-us/ (last visited August 25, 2024)
Distribution of premium subscription video-on-demand (SVOD) sign-ups in the United States from 3rd quarter 2019 to 4th quarter 2020, by platform [Graph], Medium, January 27, 2021. [Online]. Available: https://www.statista.com/statistics/1273121/share-premium-svod-subscription-video-on-demand-sign-ups-us/