In a survey on shopping behavior in Indonesia conducted by Rakuten Insight, 55 percent of respondents aged 45 to 54 years stated that they now spent less per purchase from a physical store and shopped less often than before the COVID-19 pandemic. On the other hand, 14 percent of respondents from the same age group stated that they shopped less frequently but spent more each time they went offline shopping.
Changes in average spending per purchase from a physical store among consumers due to COVID-19 in Indonesia as of June 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Original question: "Has the COVID-19 pandemic changed how much you spend on average per purchase from a physical store?"
The survey was conducted among
1.576 respondents aged 16 to 24 years
2,273 respondents aged 25 to 34 years
1,761 respondents aged 35 to 44 years
823 respondents aged 45 to 54 years
231 respondents aged 55 years and above.
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Rakuten Insight. (October 11, 2021). Changes in average spending per purchase from a physical store among consumers due to COVID-19 in Indonesia as of June 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1273086/indonesia-change-in-average-spending-per-offline-purchase-due-to-covid-19-by-age-group/
Rakuten Insight. "Changes in average spending per purchase from a physical store among consumers due to COVID-19 in Indonesia as of June 2021, by age group." Chart. October 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1273086/indonesia-change-in-average-spending-per-offline-purchase-due-to-covid-19-by-age-group/
Rakuten Insight. (2021). Changes in average spending per purchase from a physical store among consumers due to COVID-19 in Indonesia as of June 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1273086/indonesia-change-in-average-spending-per-offline-purchase-due-to-covid-19-by-age-group/
Rakuten Insight. "Changes in Average Spending per Purchase from a Physical Store among Consumers Due to Covid-19 in Indonesia as of June 2021, by Age Group." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1273086/indonesia-change-in-average-spending-per-offline-purchase-due-to-covid-19-by-age-group/
Rakuten Insight, Changes in average spending per purchase from a physical store among consumers due to COVID-19 in Indonesia as of June 2021, by age group Statista, https://www.statista.com/statistics/1273086/indonesia-change-in-average-spending-per-offline-purchase-due-to-covid-19-by-age-group/ (last visited August 24, 2024)
Changes in average spending per purchase from a physical store among consumers due to COVID-19 in Indonesia as of June 2021, by age group [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1273086/indonesia-change-in-average-spending-per-offline-purchase-due-to-covid-19-by-age-group/