Facebook ads CPA worldwide 2021, by country

Published by Statista Research Department, Jan 10, 2023
In the third quarter of 2021, Japanese advertisers paid 17.73 U..S. dollars per action (an installation, completion of registration, or a purchase) triggered by their Facebook ad. In the United States, the cost stood at 11.76 U.S. dollars.

Cost per action (CPA) of Facebook ads in selected countries/territories worldwide in 3rd quarter 2021 (in U.S. dollars)

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Release date

October 2021

Region

Worldwide

Survey time period

Q3 2021

Supplementary notes

The source defines an action as either an installation, completion of registration, or a purchase.

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