According to the results of a survey conducted with retail executives in the United States, in 2021's holiday season, retailers improved their omnichannel capabilities and offered more solutions such as "buy online pick up store" (or BOPIS) and "buy online ship from store" compared to the holiday season of 2020. BOPIS was offered by nearly half of all retailers that took part in the study. Generally, COVID-19 pandemic accelerated the adoption of omnichannel services offered to consumers.
Share of omnichannel services offered by retailers in stores in the United States during the holiday seasons 2020 and 2021, and during and pre-COVID-19 period
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KPMG US. (September 30, 2021). Share of omnichannel services offered by retailers in stores in the United States during the holiday seasons 2020 and 2021, and during and pre-COVID-19 period [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1272788/omnichannel-service-offers-by-retailers-us/
KPMG US. "Share of omnichannel services offered by retailers in stores in the United States during the holiday seasons 2020 and 2021, and during and pre-COVID-19 period." Chart. September 30, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1272788/omnichannel-service-offers-by-retailers-us/
KPMG US. (2021). Share of omnichannel services offered by retailers in stores in the United States during the holiday seasons 2020 and 2021, and during and pre-COVID-19 period. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1272788/omnichannel-service-offers-by-retailers-us/
KPMG US. "Share of Omnichannel Services Offered by Retailers in Stores in The United States during The Holiday Seasons 2020 and 2021, and during and Pre-covid-19 Period." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1272788/omnichannel-service-offers-by-retailers-us/
KPMG US, Share of omnichannel services offered by retailers in stores in the United States during the holiday seasons 2020 and 2021, and during and pre-COVID-19 period Statista, https://www.statista.com/statistics/1272788/omnichannel-service-offers-by-retailers-us/ (last visited December 26, 2024)
Share of omnichannel services offered by retailers in stores in the United States during the holiday seasons 2020 and 2021, and during and pre-COVID-19 period [Graph], KPMG US, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1272788/omnichannel-service-offers-by-retailers-us/
